Website, Shop, and Digital Campaign for Avoury
Taste sensation, not bland brews: Melitta Single Portions heralds the future of tea with Avoury. To celebrate the new brand, the Melitta Group launched the Avoury One tea maker and a selection of forty organic teas, accompanied by an innovative digital world created by nexum. Exciting, inspiring, and unique, the brand’s digital presence infuses all channels from its spiritual home on avoury.com with its integrated multi-cloud web store and a captivating exploratory story told on social media. nexum’s creative professionals in Cologne supported the launch not only with comprehensive strategic consulting advice, but also conceptual development, design, and digital campaigning and media services for social and SEA activities as the vital digital touch points for the brand.